In fishing lingo, a wobbler is a lure in shape and colour attractive to predatory fish. In the advertising industry, wobblers have a similar function - they attract potential customers with their form, shape and slogan. Shelf wobblers are tags with a flexible strap attached to shelves, or other surfaces in stores, to stand out and grab customer attention. Even a slight air movement sets them in motion, making them literally wave at your clients. Like all POS materials, we produce wobblers in any size and shape from various materials: cardboard, PVC, PET, PP or lenticular foil.
The most cost-effective and eco-friendly option are cardboard wobblers. We print them on high-quality coated paper or coated cardboard. Optionally we can finish the print with UV varnish or laminate. Plastic wobblers are much more durable and resistant to weather conditions, therefore they can be used outdoors as well as indoors. We produce them from transparent or white plastics with full-colour UV printing. Our offer also includes innovative 3D wobblers printed on lenticular foil. Fascinating visual effects created by lenticular print turn heads and allow you to place more content on one surface.
POS and POP materials are our speciality. It is a collective term for marketing materials designed to boost sales directly at the point of purchase. Point Of Sale materials are the most frequently used advertising tools that effectively contribute to the increase in brand recognition and product sales.
According to research, about ¾ of purchasing decisions are made directly at the store. Properly placed advertising materials, such as wobblers, shelf stoppers or shelf data strips catch the customer's eye and transfer their attention to the promoted product. These materials can be formed in a curious shape, for example, to imitate the product itself, or printed on lenticular foil to create a 3D effect. Point-of-sale marketing is a very important part of the overall marketing strategy. BTL activities can be carried out in parallel with a larger media campaign or be directed to a specific target group. Marketing campaigns with the use of creative POS materials have a positive impact on brand recognition and increase product sales.